The Science Behind Roller Coasters

Neil Sawford • October 18, 2024

The Science Behind Roller Coasters


Because of technological advancements, roller coasters are becoming more prominent, faster, and scarier. The gravity-propelled Branson mountain coaster, for example, provides a modern sort of entertainment. Unlike the first roller coasters, which were built in the mid-1880s, they were used to transport coal from the mountains to the town of Pennsylvania. Those coasters were rented out on weekends by fare-paying riders who rode just for amusement.

Theme parks are thriving nowadays. But, with waits as long as eight hours for an average ride of lesser than two minutes – not to mention accounts of riders suffering strokes, brain deformity, and catastrophic injury as a result of crashes — how can we put up with it? What is it about roller coasters that some people adore, and is it an experience we get tired of as we get older?


The desire to enjoy various innovative and intense physical experiences such as rock climbing and parachute jumping is linked to roller coaster enjoyment. But what is it about roller coasters that make them so appealing? At first look, it may appear to be due to speed experience. However, the evidence for a relationship between sensation seeking and speed is weak. For example, driving at speeds beyond the legal limit is something many individuals do, not only thrill-seekers.


Perhaps the attraction of the Branson roller coaster is the visceral experience of terror itself, similar to viewing a horror movie. The "fight or flight reaction" refers to physical indications of fear such as a racing heart, quicker breathing, and an energy surge generated by the release of glucose.


Researchers who recorded riders' pulse rates on the double-corkscrew Coca Cola Roller in 1980s Glasgow discovered that a roller coaster ride is likely to elicit this response. Heartbeats per minute more than doubled from an average of 70 before the ride to 153 shortly after it began. Some senior motorcyclists came dangerously near to what would be considered medically risky given their age.

In another adrenaline-pumping activity, beginner bungee jumpers not only reported heightened sensations of well-being, wakefulness, and happiness immediately after completing a jump. They also had higher amounts of endorphins in their blood, which are widely known to cause emotions of tremendous pleasure.


Surprisingly, the higher the endorphin levels, the more blissful the jumper reported feeling. In this case, there is clear evidence that people appreciate the sensations associated with the fight or flight response in a non-threatening situation.


Pleasure vs stress

Bungee jumpers also had higher amounts of cortisol, which is known to rise when people are stressed. So, how can a person feel both worry and pleasure simultaneously? The answer is that not all stress is detrimental. Eustress – derived from the Greek "eu," which means "good," as in euphoria – is a type of stress that people intentionally seek out.

Thanks to a fascinating study conducted by two Dutch psychologists, we now know that a roller coaster ride can be described as "eustressful." They were curious about asthma, specifically its relationship with stress. After noting prior research findings that stress causes people with asthma to view their asthma symptoms as more severe, they wondered if administering eustress could reverse.

As a result, several asthmatic student volunteers were transported to a theme park and rode a roller coaster while their respiratory function was tested in the name of science. The research findings were astounding. While the yelling and general turmoil diminished lung function, it also reduced the sensation of shortness of breath. This shows that thrill-seekers who ride roller coasters regard the experience as stress-free.


The role of dopamine

However, roller coasters are not for everyone. Could variations in brain chemistry explain sensation-seeking behavior? The bungee jumper experiment suggests that those with higher endorphins experience higher degrees of euphoria. However, no evidence resting endorphin levels may explain sensation seeking; they are more likely a reaction to the thrill than a predictor of whether we love it.

On the other hand, a recent analysis looked at the role of dopamine, another chemical messenger component in the brain that is essential for the proper functioning of neurological reward circuits. According to the study, people who have higher amounts of dopamine also do better on tests of sensation-seeking behavior.


While this is a correlation rather than causality, another study discovered that administering haloperidol, a drug that alters dopamine's actions within the brain, resulted in a substantial drop in sensation-seeking behavior.

This line of research raises the intriguing notion that appreciation of severe physical events, such as roller coaster rides, reflects individual variances in brain chemistry. People with higher dopamine levels may be more prone to various sensation-seeking behaviours, ranging from harmless roller coaster rides to drug use or even theft.


People like a Branson roller coaster for various reasons, including speed, conquering fear, and the sound effects connected with a significant increase in physiological arousal. For generations, people have been willing to pay money in exchange for the thrill of a terrifying ride.

Close-up of a souvenir t-shirt featuring a mountain coaster design
By Neil Sawford August 29, 2025
When you visit Branson with your family to enjoy a wonderful vacation, don't pass up the opportunity to shop at some of the best shopping locations. Branson shoppers will find everything on their shopping lists, from specialty shops to department stores. If you've had an exciting ride on the roller coasters in Branson, MO, the next thing you should do is go shopping at some of the shopping malls listed below. Branson Landing Branson Landing, the Midwest's shoppers' paradise, is one of the most visited shopping destinations, offering almost everything you need for your holiday shopping in Branson. This fantastic shopping destination is home to the famous Belk Department Store, which provides a wide range of clothing and accessories. It also has Bass Pro Shop, which has everything you need for outdoor adventures. Branson Landing, a center for great shopping and dining opportunities located between Lake Taneycomo and historic downtown Branson, is one of the most visited attractions in town. The easily walkable Branson Landing is less than a mile long. It features a lakeside boardwalk, an open-air promenade, and more than 100 retail shops and fine restaurants. Shopping is the ideal activity after a thrilling adventure ride on the roller coasters in Branson, MO. Historic Downtown Branson Historic Downtown Branson's famous shopping destination is a short walk from Branson Landing. Shopping in Historic Downtown Branson can undoubtedly relieve the stress of visitors who are having a great time touring the many exciting places in this vacation paradise. You will enjoy what Branson offers as you walk through the beautiful streets, old buildings, and nostalgic themed shops in downtown Branson. You can see the beginnings of Branson in the Ozarks in Historic Downtown Branson. But there's more to Branson than just reminiscing. With many shops and dozens of exciting attractions for people of all ages, this neighborhood transforms into a thriving complex full of exciting activities. Whether you're looking for gourmet foods, baked goods, or original art, the historic downtown Branson has it all. There are many fine restaurants and eateries in the historic downtown Branson, a time-enhanced exciting location. Branson Craft Mall Visit the Branson Craft Mall for a retail market that focuses on the unique and original. The Branson Craft Mall, lined with vendors and specialty craft goods, is also home to the famous Pickin' Porch Grill. You won't leave hungry with a diverse menu that includes House-Smoked BBQ, sandwiches, wings, and even tacos. For an after-meal treat, take a stroll down the candy aisle. Branson Craft Mall is a fantastic shopping destination where you can buy unique arts and crafts and enjoy a delicious dining experience at some of the finest restaurants. This expansive 160,000-square-foot craft mall offers visitors one-stop shopping from over 200 vendors, artists, and crafters. Many of these vendors sell clothing, quilts, leather goods, jewelry, rugs, baskets, pottery, and other items. The Shoppes at Branson Meadows The Shoppes at Branson Meadows provides a wide range of shopping experiences. Shepherd Hills Cutlery, Tuesday Morning, Neil's Home Store, the Consignment Clothing Exchange, Touch of Class Boutique, Made in the USA, and more are all worth a visit! Visit Branson's 1984 Arcade for a nostalgic and rejuvenating break. The Shoppes at Branson Meadows offers discounted local brands, chic home goods, and one-of-a-kind clothing. This shopping spot is a treasure trove of housewares and other household goods. Grand Village Shops Over 25 distinguished novelty stores can be found at Grand Village Shops. With each offering its distinct originality, you're sure to leave with a perfect memory of your time in Branson. The Grand Village Shops are an excellent place to find a meaningful gift for everyone on your list. With the diversity of shops, there is something for everyone in this great shopping spot in Branson. While shopping in this fascinating place, you'll see singing waiters entertain shoppers. At the same time, they enjoy diner-style food and tasty ice cream from the soda fountain at Mel's Hard Luck Diner. Tanger Outlet Mall No shopping spree in Branson is complete without a trip to Tanger Outlets. You will find well-known brands at a discounted price at this unique shopping location. Tanger Outlets is located inside Branson's Entertainment District and offers extended shopping hours and great discounts to reward members. Tanger Outlets have everything that you need and even hard-to-find items. Conveniently located on Highway 76 West, the fully stocked mall offers discounts for favorite name brands such as Gap, Levi's, Polo Ralph Lauren, J. Crew, and much more. When looking for great shopping spots to shop and adventure after an exciting ride on the roller coasters in Branson, MO , don't forget to check out the shopping malls listed above.
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