Branson Tourism History

Neil Sawford • August 3, 2023

Branson Tourism History


Branson has become a popular tourist destination due to its gorgeous landscape, rich history, outstanding attractions, and exciting activities. The thrilling adventure ride with the mountain coaster in Branson is one of the newest things many visitors desire to enjoy nowadays. Check out these crucial Branson historical facts to learn about the city's tourism heritage.


1984 – Marvel Cave Opens for Tourists

Around 1500 AD, the Osage Indians found Marvel Cave for the first time. In 1541, the Spanish visited the area in search of the Fountain of Youth but were disappointed. St. Louis miners visited the location in 1869, searching for lead ore and marble, but they were equally disappointed.

When Canadian mining expert William Henry Lynch learned about the Marvel Cave, he bought it. He relocated to the Ozarks with his two daughters to develop the Ozarks' first tourist attraction. Marvel Cave opened its doors to visitors in 1894 and has operated for nearly 50 years.


In 1950, the Herschend family leased the cave and made significant modifications to give tourists easy access. The Herschend family began the development of Silver Dollar City in 1960 when they erected an 1880s Ozark Mountain Village surrounding the entrance to Marvel Cave. It is the ideal place to visit after an exciting trip on the mountain coaster in Branson.


1907 – Shepherd of the Hills Puts the Ozarks on the Map

Harold Bell Wright, an aspiring author from Kansas, moved to the Ozarks in 1898 and settled at the property of John and Anna Ross. Inspired by his precious life in Branson, Missouri, Wright penned The Shepherd of the Hills, published in 1907 as a tribute to the grandeur of the Ozarks and its people. The novel's publication was significant, with millions of copies sold.

Tourism to the area increased for over a decade after the book's publication. Many people inquired about "Old Matt's Cabin," as Wright referred to the Ross Homestead in the novel. Lizzie McDaniel bought the Ross Homestead in 1923 and turned it into a museum. McDaniel was also the first to host the Shepherd of the Hills narrative reenactments on the homestead's lawn.


The 1910s – Rockaway Beach Becomes a Vacation Hot Spot

The Ozark Beach Dam, which supplied water to Lake Taneycomo and supported the construction of the Rockaway Beach vacation community in the region, was built in 1913. Residents in the surrounding area began to develop, followed by an influx of visitors eager to enjoy swimming, fishing, and boating in Lake Taneycomo's waters. Most visitors arrive at Rockaway Beach through the White River Line Railway depot in adjacent Hollister, Missouri, and then take a boat journey down Lake Taneycomo to the beach.

Rockaway Beach was popular for many years before Table Rock Lake was formed in 1959 due to the construction of the Table Rock Dam. Rockaway's attractiveness as a vacation resort declined as its lake became unsuitable for swimming. On the other hand, Rockaway Beach has remade itself as a charming lakeside hamlet with the best trout fishing in America.


1959/the 1960s – Live Music Makes Its Mark in Branson

The Mabe brothers, known as the Baldknobbers, established Branson's reputation as the first city in Missouri to hold live entertainment events in 1959. The group's blend of country tunes and comedy became an excellent formula for the country music genre in Branson, which is still seen in many popular shows today. The singing comedians relocated from their previous venue near Lake Taneycomo to their new theater on W. Country Rd.


1960 – Silver Dollar City Opens Its Doors

Silver Dollar City opened its doors in 1960, featuring a steam train ride from the 1880s, themed stores, live music, and displaying artisans. By 1963, Silver Dollar City had become Missouri's most famous tourist attraction. In 1967, the entire country took notice of the stunning theme park when "Beverly Hillbillies," the popular TV program, filmed several episodes inside the park.


In 1960, tourism in Branson began to thrive, prompting the Missouri Pacific to suspend all passenger operations on its White River Line. With so many people arriving by car, traffic on the twisting U.S. 65 from Springfield to Branson frequently delayed passage.

To reduce the 75-mile route between Springfield and Branson to 40 miles, dynamite teams and earth-moving equipment helped create a new road through the limestone hills. Branson has long received an influx of visitors from adjacent Missouri communities since the construction of this new route.



1980 – More and More Things to Do in Branson

The live music shows in Branson, and numerous other outdoor leisure activities drew visitors to the area. Branson has boosted its entertainment offerings and increased the length of stay for guests for many years.

With so many tourist attractions in Branson, many guests who have had a good vacation in this prominent Midwest vacation location want to extend their stay and enjoy extra activities, such as a thrilling trip on the mountain coaster in Branson.


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Off the Beaten Path Future Branson tourists should be happy since they have an excellent opportunity to experience activities off the beaten path in this region of the world. This vacation haven in the Midwest is a hotspot for fabulous entertainment, but this vibrant city is also home to many fascinating attractions you must learn about. In addition to the mountain coaster in Branson, the city's newest thrilling adventure ride in this vibrant city, you can check out more hidden gems off the beaten path. Top of the Rock Top of the Rock has many top-notch golf courses, including the Jack Nicklaus signature course and an Arnold Palmer-designed practice facility. It is located at the highest elevation in Taney County and is nestled in some of Missouri's most magnificent countryside. The Lost Canyon Cave, a breathtaking mountaintop wedding chapel, and a natural history museum are just a few of the mysteries tucked away within this stunning recreational site—such a fantastic Branson attraction. Bonniebrook Gallery, Museum, and Homestead Rose O'Neill, a renowned artist and the inventor of the Kewpie, lived in Bonniebrook. Visiting this 1870s house will teach you about the Kewpie craze that swept the globe in the early 20th century. This house was the first in Taney County to have indoor plumbing, electricity, and a telephone. Such an ideal place to visit after you have enjoyed a thrilling adventure ride on the mountain coaster in Branson. Butterfly Palace Experience rainforest adventures right in the heart of the Ozarks! Have the chance to view many tropical butterflies inside the Butterfly Palace's aviary. You can feed them or participate in a daily butterfly release. A natural rainforest with people can also be visited. It is unexpected right in the heart of Branson! World's Largest Toy Museum At the World's Largest Toy Museum, you'll get the chance to travel back in time. Six museums, including the National BB Gun Museum and the Stearnsy Bear Museum, are located within the complex, along with numerous collections. The World's Largest Toy Museum will bring back fond memories of your youth in the most excellent way possible. World's Largest Ball of Twine This is not a joke. At Ripley's Believe It or Not, you can find the World's Biggest Ball of Twine! The World's Largest Rooster, a gigantic fiddle and banjo, and (of course) the World's Largest Toy Museum are also located in Branson. Ralph Foster Museum The Ralph Foster Museum is on the College of the Ozarks campus at 100 Opportunity Ave. The exhibits at this museum, named after local radio pioneer Ralph Foster, an enthusiastic hunter, angler, and conservationist, reflect Ozarks' history and daily life. Coins, stamps, clocks, dolls, musical instruments, artifacts from Native American tribes, and an extensive collection of firearms, including gold-plated handguns and flintlocks, are among the groups. In addition to these incredible exhibits, the museum also houses stunning ornate saddles, Western gear, wildlife displays (including polar bears, deer, and waterfowl), antique cameos, and the vintage car that transported the Clampett family to California in the well-known 1960s TV series "The Beverly Hillbillies." The Discovery Room also features kid-friendly interactive exhibits. Marvel Cave at Silver Dollar City This fantastic location is a marvel. The Silver Dollar City theme park sprung up around the entrance to Marvel Cave after it was first built as a standalone tourist destination. You will descend 300 feet below the earth to the most extensive cave entry room in the United States as part of the price of your park admission. A knowledgeable guide will tell tales throughout the hour-long tour. You then ride a specially engineered cable train 1070 feet back to the top. Marvel Cave is located 500 feet below Silver Dollar City. Here, you will find The cathedral room, which is 400 feet long and 20 stories high, with 3 kilometers of excavated corridors. The one-hour trip is rated as complex because it has more than 600 stairs. Visitors are brought back to the surface by a cable railway train. Each evening, there is a 1.5-hour Lantern Light Tour (limited to 20 people), led by guides holding lanterns while narrating the history of the cave. Runaway Mountain Coaster at Branson Mountain Adventure Park You'll be in awe after this thrilling adventure for families! The mountain coaster in Branson is Missouri's newest and best attraction which is becoming more and more well-known on a global scale. The Runaway Mountain Coaster follows the land's natural slope for over a mile. It's a singularly thrilling experience that you must have. Visit Branson Mountain Adventure Park to see this undiscovered gem. Many thrill seekers looking for an exciting ride typically take a fascinating adventure ride on a zipline. Still, those who want to experience a journey on the mountain to witness the beauty of nature may decide to take a thrilling ride on the Runaway Mountain Coaster in Branson . If you're prepared to travel off the beaten path and seek an unforgettable adventure, look for these hidden gems in Branson waiting for you to discover.
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